Darren Cutlip
Associate Creative Director
I’m at my best when I’m creating – whether it’s ideating and designing for a global brand or concepting artwork for a release on my record label. I’m upbeat, dedicated and inventive in my work and I thrive in environments requiring teamwork and on-the-fly problem-solving.
At MRM in Detroit I guided the team on design solutions to take Video, CRM, and Direct Mail to the next level. I'm amazingly proud of the work the team did for the launch of Cadillac XT4, XT6, CT5, CT4, Blackwing, Escalade and the LYRIQ, Cadillac's first EV.
Before MRM, I spent 4 years of my career at Organic, Inc. where I elevated the look and feel of the Depend brand – helping Kimberly-Clark Corporation de-stigmatize incontinence - across broadcast, experiential, social and web platforms. My work on this account has been some of the most rewarding, allowing me to work with incredibly talented directors and photographers on commercial shoots across the U.S. and in Mexico City.
Music has been a huge part of my life since my teens. I’ve been signed to a record label as an artist, performed live and produced a popular podcast. Having my own record label is an ongoing passion project, fostering innovation and creativity in my work. I curate the artists and create all of the artwork from concept to production.
Awards & Recognitions
2015 Bronze Effie: Depend Underwareness campaign
2020 Webby Honoree: Cadillac In XT6 Seconds
2022 Effie Finalist: Cadillac Behind the Scenes
Ace Hardware (Chicago)
Freelance ACD, Designer
Jan 2024 - Now
Freelance ACD, Designer
Feb 2023 - Dec 2023
Associate Creative Director
Feb 2022 - Oct 2022
Associate Creative Director
Apr 2018 - Feb 2022
Organic (Detroit)
Senior Art Director
Dec 2013 – Mar 2018
Nest (Palo Alto)
Senior Designer
Sept 2013 – Dec 2013
Riney (San Francisco)
Senior Designer
Feb 2013 – Sept 2013
AKQA (San Francisco)
Senior Designer
Jun 2012 – Feb 2013
Ozone Online (San Francisco)
Designer
Jan 2011 – Jun 2012
Swirl (San Francisco)
Senior Digital Production Artist
Aug 2010 – Jan 2011
Venables Bell & Partners (San Francisco)
Senior Digital Production Artist
Dec 2003 – Oct 2009