Cadillac XT6: In XT6 Seconds
Role: Associate Creative Director
To launch Cadillac's newest SUV, the XT6, we created a series of 6-second videos each focusing on a different feature of the vehicle while respecting our busy audience (and their attention spans). Videos were embedded into a series of emails, housed on a landing page on Cadillac.com, and used on Cadillac’s social channels.
Party Crew
Flight Crew
Afterglow Crew
Brunch Crew
Email
Each email went more in depth on the features that were teased in the 6-second video.
Masthead GIFs
Animated GIFs were created for email clients that do not support embedded video. GIFs linked out to the landing page featuring all four of the videos.
Site
