Depend: Real Stories
Role: Senior Art Director
I’ve led visual creative for the last five Depend campaigns, evolving the look and feel of the brand. Below are examples of the current campaign for Depend's premium line.
Depend Real Stories are about giving people who suffer the stigma of incontinence the confidence to get out and rediscover their lives, normalizing the condition by sharing stories of real people who relied on the product to live active lives.
TV/OLV :60
Photography/Print
Print Ad
TV/OLV :60
Photography/Print
